Great stories light people up and move big ideas forward.

You've got a vision.

But if you're not able to communicate it clearly — to teammates, executives, partners, customers — then you're just spinning your wheels.

We'll help you develop your message and craft a compelling story that builds momentum, sparks connections, and inspires action. So you (and that big idea) can go further, faster.

Leaders see the future. Communicators guide the way.

Luminary Lab is a team of independent creative strategists, designers, writers, and visual storytellers. Our collaborative approach to work means we're able to bring together the best team for each and every project.

We operate at the intersection of business strategy and design, with a diverse set of skills to match.  Based in Minneapolis, we're proud to work with clients ranging from Fortune 100 companies and global humanitarian organizations to leading nonprofits. 


Erin Rufledt, Chief Inspiration Officer

With a background in sociology and creative strategy, Erin has spent 15 years helping companies design remarkable stories and engage audiences through words, images and experiences. 


Ready to tell your story? Let's talk.


"I was nervous about trusting someone else to turn the vision in my head into images and words that spoke to my clients. Fortunately, I trusted my gut and hired Erin. The value I got from the experience was worth 10 times the price that I paid. In fact, I can’t remember the last time that I have been as satisfied with a service."

- Rochelle Williams (Founder, Gather Consulting)

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